This project integrates branding and merchandising design for a flamenco music festival targeted at young people. 

Towards minimalist photography and illustration fusion, we wanted to approach flamenco heritage to the new generations. The lines’ thickness and white colour contrast the organic shapes in the illustration, consistent with the fusion concept.

We created a welcome box consisting of: 4 postcards, a tote-bag, a t-shirt, 4 badges, a bracelet and a brochure. All these items have the same aesthetic, using only black, white and red as visual identity colours, including the pictures.